adidas Running: Introducing the adidas Running Van & Stand at the 2025 National Running Show

adidas Running: Introducing the adidas Running Van & Stand at the 2025 National Running Show

We were proud to represent adidas Running at the 2025 National Running Show this January. This year’s exhibition was the biggest yet, welcoming a record 30,241 visitors. We conceptualized, designed, and built the stand for the fifth year in a row! 

Our space featured two key areas: the adidas Running stand, where attendees experienced Pro-4 trials, and the adidas Van, which hosted product showcases and athlete talks throughout the day.

adidas Running Stand 

This year’s stand was all about the Adizero Adios Pro 4 launch. The setup featured an Adizero timeline, a Pro-4 try-on area, and a retail space where visitors could purchase adidas Running apparel and footwear.

Sales soared, with successful treadmill try-ons translating into sales of the Pro 4 shoes.

adidas Running Van

This year’s show also provided an incredible opportunity to sponsor The Run Show Café, to maximise brand visibility. The café served as the hub for the adidas Van, where we hosted products experts and athletes for engaging talk sessions over both days;

• Adizero: Fast, Faster, Fastest
• Run Like a Pro: Deo Kato
• Everyday Run: The Supernova Experience

These talks helped strengthen connections with running enthusiasts and reinforced adidas’ position as a leading running brand.

Overall, the weekend was a huge success with a seamless design/build, strong sales, and positive feedback. We’re already looking forward to the next one!