Purdue Performance X adidas Adizero Event
Client: adidas Running
Ahead of the adidas Manchester Marathon in April 2023, we implemented multiple try-on nights aligned with the adidas Adizero ‘Made to Win’ campaign. We worked alongside Purdue Performance, a running coaching service created by adidas athlete Charlotte Purdue and a team of head coaches, to execute these in the Up & Running Manchester store.
Both try-on events invited local runners to join Purdue Performance X adidas for a 5k run or speed session, followed by a Q&A with adidas athlete and head coach Adam Clarke. The second event welcomed adidas Olympic Marathon Runner Steph Davies to the Q&A.
As a result, we were able to educate local runners about the adidas Adizero range ahead of the Manchester Marathon.