Our Partnership with Surrey County Cricket Club

Our Partnership with the Surrey County Cricket Team

Client: Surrey Cricket
Date: 12.04.2021
Location: The Oval

"adidas & Specialist Sports continue to exceed our expectations by providing quality & innovative teamwear solutions that enable us to focus on performance at the highest level."

Alec Stewart, Director of Cricket

Specialist Sports has been partnered with Surrey County Cricket Club (Surrey CCC) since 2017, which was the beginning of our growing relationship with the club. Since the partnership began, we have worked closely with the Director of Cricket and Cricket Operations Manager, before briefing adidas Global colleagues on the kit design and managing supply chain logistics.

Alongside designing and supplying the new team kit, we manage the fulfillment for Surrey CCC’s online kit shop, servicing orders directly to the customer for the County Age Groups Pathway.

To increase sales, and customer engagement, we worked with Surrey CCC’s Marketing Team to co-ordinate photoshoots directed by our in-house marketing team. Content produced is used on the website, online kit shop, and across their social channels.

Since partnering with Specialist Sports in 2017, retail sales increased by 66% in the first year and growth continued in subsequent years.