Boosting Sales With a Multi-Channel Marketing Campaign

Our Digital Marketing Team at Specialist Sports manages a US online retailer’s website and Instagram channel, selling adidas Field Hockey shoes, sticks, and accessories. The adidas Field Hockey Range launches annually, which is simultaneously launched on the retailer site and across social media.

To help boost sales and increase consumer engagement, our team has built a multi-channel marketing plan targeting field hockey players in the USA and Canada. By introducing adWords campaigns, social campaigns, and a comprehensive email marketing plan, sales have increased year on year. Total online sales in the launch month of 2020 increased by 99% in comparison to the launch month in 2019. In the launch month of 2021, total sales increased by 37% compared to 2020.