adidas Try-On Running Event
We are working closely with specialist running retailers across the UK to engage consumers with adidas running and grow the brand in the market. To support this, we organised a try-on running event at The Up & Running store in Teddington, London.
We worked closely with the Up & Running team at Teddington, as well as adidas Runners to organise the event which invited local runners to try on and test adidas running shoes (Solarboost 4 and Ultraboost 22) on a 5K run through Bushy Park. adidas Runners supported the event by providing two ‘captains’ to lead the run, and provide technical information about the shoes.
As a result, all runners tested a pair of shoes available by wearing them on the 5K run. We effectively engaged local runners with the adidas running brand and adidas running community.