Specialist Sports Creation Becomes the Global Licensee for adidas Rugby Teamwear & Hard Goods

adidas has officially announced their partnership with Specialist Sports Creation (SSC), part of the Specialist Sports Group, to become the global licensee for adidas Rugby teamwear and hard goods.

The partnership will establish SSC as the global licensee for adidas Rugby teamwear, fanwear, and hard goods beginning on July 1st, 2023. In alignment with adidas, SSC will create and manufacture new product designs, as well as managing the global product supply.

SSC will be working with premium distributors in key global markets to bring the product to the consumer, including grassroots, from amateur to professional clubs.

Building on adidas’ strong heritage in Rugby, SSC will expand its presence within amateur and grassroots Rugby, with an increased focus on the creation of women’s product.

Rob Hutchison, Category Director Rugby, Specialist Sports:

“The team at SSC can’t wait to build on the unrivalled brand heritage of adidas within the sport of rugby. adidas has been at the forefront of rugby product with constant innovation in jersey and footwear technology. SSC will be expanding the offering of products for clubs and players from the grassroots to the top tiers of professional rugby. We want to ensure that rugby players, at every level on a global scale can own the advantage of adidas rugby product for their team.”

Matthew Fielding, Category Director, Field & Podium Sports, adidas:

“adidas has a very proud history in rugby and we are extremely excited to look to the future in the sport with SSC as our global licensee. It is important for us to share our innovation and technology with the best athletes and teams around the world and with SSC we have the right partner to bring this vision to life across all global rugby markets. We believe that rugby is built from its grassroots up and not only will this new partnership enable us to reach many more rugby players at all levels but also allow us to focus on growing areas in women’s and youth rugby.”


Alexa Gandy
Alexa Gandy