Launching adidas Cricket Footwear with Studio Photography

adidas Cricket unveiled the 2025 footwear range on December 1, 2024. The range features two striking new colorways; Lucid Red and Pure Ruby with Metallic Gold accents.

To ensure a strong retail launch and create engaging content for the adidasCricket Instagram channel, we organized an in-house studio shoot to capture inspiring new visuals for the range.

We used a variety of creative techniques to ensure the adidas guidelines were met and remained central to the creative process.

• Floating Effect: Using wire rigs and C-stands, we positioned the shoes to achieve a captivating “floating” effect, giving the visuals a sense of weightlessness.
• Dynamic Lighting: Coloured lights were strategically used to illuminate the products and enhance the coloured backdrop, seamlessly reflecting the vibrant new colourways.
• Post-Production Magic: The final touches involved refining the visuals and incorporating stylized motion blur to add energy to the imagery.

The innovative creative techniques and adherence to the brand guidelines ensured a creative suite of imagery was produced for a successful launch. The images highlight the bold new colourways and engage consumers across digital platforms. A wide selection of  imagery was created to support retail, digital, and social.